SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

eCommerce: Why Cross-Selling Is an Important Element Beside Your Layout

The year 2016 presents tremendous opportunities for cross-selling techniques. eCommerce businesses can actually bolster sales records by even up to 30% by resorting to cross-selling. As a retailer, you do have the chance to generate extra traffic during the sales period by adding new features and optimizing user experience.

eCommerce: Strategies to Shore Up This Particular Technique

Cross-selling entails the practice of boosting sales by providing additional (but relevant) products along with the product the customer is already looking for. For instance, if a potential buyer is looking for a laptop then you can generally present them with the additional option of choosing laptop covers as well. While most may think that it's not that difficult to make a buyer shell out a few extra bucks for the cover when it's already buying a laptop- in reality, it's not that easy either. If it would have been that easy we would not really have taken the trouble to draw this primer up for you. So, do read on.

What you should know

Start off by shaking up your messaging techniques. No, we are not speaking about the stock-in-trade standard messages that are sent out in bulk to all your consumers during a sale or festivals. We are rather talking about personalizing your messages. Why not include the name of perspective within the message body itself? Notably, it has been found that the inclusion of the word "you" and "your" bolsters results by a significant margin. Your message should be more like you're speaking to your buyer right across the table.

It is very important to ensure that you're actually keeping your endeavors relevant. Like we have already pointed out that you can actually go on to offer something like a laptop cover with a laptop (or for that matter, a printer with a desktop). However, you just can not go on to present random products or accessories as cross sells. Presenting cross sells that will be needed without a doubt is a surefire tip to succeed. For instance, if you're selling a printer now, then putting printer ink along side is a more fruitful proposition rather than presenting a printer cover. A user may or may not make use of the cover but he / she has no other option but to use ink.

Now, you may not really believe it, but let us tell you even eCommerce website developers today focus a lot on this technique to aid their consumers to bolster their conversion odds. They can offer you insights regarding which cross sells pages to promote. In fact, there are eCommerce website developers who tell their clients how adopting cross-selling and up-selling measures count in your eCommerce success within an impressive layout does.

Internet Based Jobs – Find a Top Job on the Internet Today!

Everywhere you turn on the internet there are job offers for internet based jobs. Now, are internet jobs better than jobs where you have to travel and work for a large corporation at a specific location? Well, from home internet job legitimate work is REAL and not a scam if you find the right company to work for. I learned how to use the internet to find a job and it landed me one of the top internet based jobs around. I was an affiliate marketer for many huge companies promoting their products for profit.

If you are just starting out with affiliate marketing, I highly recommend trying affiliate marketing. The great thing about affiliate marketing is that there are no start-up costs and in less than 24 hours you can start making TONS of sales. Internet based affiliate marketing requires only a website that can be very basic and a know how to get people to come to the website and buy whatever product you are promoting. Being an affiliate marketer is the ultimate internet job because you have 100% job security because you are working for yourself. If you want an honest work at home job I suggest you stick with affiliate based marketing. I started out with internet marketing for online business, but that quickly changed to promoting my own products and having other promote my own products through affiliate marketing. The worst thing you could ever do is NOT try affiliate marketing at all and simply give up. It takes on aver 5 websites failing over and over again before some people even see a profit online. Internet based marketing is hard, challenging, but rewarding at the same time. You can earn well over 100K a year in no time with affiliate marketing. 10K a month is not hard, especially if you have the right tools to make you an expert niche affiliate marketer.

The best thing to do to become a successful entrepreneur is to study affiliate marketing reviews and come up with the best product to promote. You can go to clickbank and see all the products that are selling and the niches they are in. In no time you can develop your own product and start selling it for huge profits. In no time at all if you work hard at it you can hit the 100 dollar a day mark, 200 dollar a day, 500 a day, 1k a day. Eventually, you will be able to quit your day job and pursue your internet marketing career full time. Becoming an affiliate marketer will be the best decision you have ever made in your life. Trust me, it works! Home internet jobs are here to stay, especially since a gallon of gas is over 4 dollars! Many people and companies are resorting to running their businesses from home. It is everyone’s dream to work at home and you can with affiliate marketing! I wish you the best of luck finding that amazing job.

London Business Hotels

With London’s global position as one of the most significant cities in the World in terms of business and industry, it’s very important that London has a good level of quality accommodations for the many corporate visitors who travel to the capital on business trips through the year. Particularly with the City of London still maintaining its position as the centre of World finance, there are an abundance of overseas and domestic visitors needing the comfort and facilities of first class hotels in the city.

Since the days of the 70s when perhaps the Park Lane Hilton was seen as the place to stay when on a business trip to London, all the major international hotels have build hotels aimed at the business traveler in the city, in fact most hotel chains have numerous properties throughout the capital (Hilton Hotels now number 34 in total including the airports and the London outskirts!). Holiday Inn, Accor Hotels, Marriott Hotels and Thistle Hotels but to name a few, all have business hotels through London with a high level of comfort and a large range of facilities aimed mainly at the corporate traveler. New players to the London market also boast very good business hotels – H10 for example and the Park Plaza Hotel chain have gone out of their way to provide rooms suited for business people – the Park Plaza Westminster, for example, is an all suite hotel featuring rooms with a small lounge and kitchenette in addition to a generous sized bedroom and fabulous location close to Westminster Bridge. Privately owned up market hotels are also designed with corporate in mind – the Cadogan Hotel near Harrods department store and the Ritz Hotel in London’s Piccadilly street both provide not just good facilities and first class quality but also a discerning service for the more upmarket level of clients associated with such grand business hotels.

Rooms in all these type of hotels have the typical facilities you would expect such as desks with office type chairs, minibars, full room service and satellite TV programmes with pay movies and en suite facilities with a full complement of complimentary toiletries, heated towel rail and power showers (or ‘rain’ showers). Internet connectivity generally via Wifi is also a must nowadays with more and more hotels finding themselves forced through competition (and negative comments from guests) to providing this service free of charge. The business hotels provide the guests with excellent dining facilities – generally a full English breakfast and a choice of restaurants within the hotel for dinner at surprisingly reasonable prices. After a busy days doing business in the city, sometimes a good rewarding drink is required and the hotels accommodate well with their welcoming cocktail bars which, particularly during the happy hour period from 5 – 7pm, can be the place to be if you’re in the right hotel!